Elevator Pitch interview: Staying on point or adjusting based on audience reaction?

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During an Elevator Pitch, do you stay on point no matter what, or is it important to make adjustments based on audience reaction? Check out the 10-minute radio interview below (or shorter video snippet above), as we use one of my BC courses to discuss this topic.

Thanks to Radio Entrepreneurs for including me on their show.  I hope to do another interview– this time from the field– while overseas next week, too.

(Picture reprinted with permission from one of my BC courses).

 

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About Author

Greg Stoller is actively involved in building entrepreneurship and international business programs at Boston University in the Questrom School of Business. He teaches courses in entrepreneurship, global strategy and management and runs the Asian International Management Experience Program, and the Asian International Consulting Project.

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