TV Extra: 2 minutes on developing an effective logo for your business



This is the first entry in a feature entitled “Digging Deeper,” where we further explore topics with our guests. Please check out our Business Resources Directory page, too.

How do you design a logo for your business? Melanie Lowe, the creative director and the owner of M Space Design in Cambridge, MA, offers her critique of two of them.

Besides Melanie’s web site, she recommends this portfolio site, and these other online resources.  You can design your own, or use these services from the Internet, keeping in mind you get what you pay for:

Institute of Graphic Arts: AIGA, the professional association for design, is committed to advancing design as a professional craft, strategic advantage and vital cultural force.

Landor: Landor creates agile brands—brands that stand out and stand for something while never standing still.

Logo Lounge: LogoLounge was born out of a need for a more efficient way to find reference material for logos. The LogoLounge online logo database makes research simple.

Here’s a great site for before’s and after’s, with opinions on corporate and brand identify work: Brand New

Want to learn more? Melanie’s full length TV interview can be found here.


About Author

Greg Stoller is actively involved in building entrepreneurship and international business programs at Boston University in the Questrom School of Business. He teaches courses in entrepreneurship, global strategy and management and runs the Asian International Management Experience Program, and the Asian International Consulting Project.

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