Congratulations to Dina Creiger, whose (for profit) start-up Choose To Be Nice (CTBN) has been doing terrifically well. CTBN was a participant in the 2013 – 2014 MBA Entrepreneurship Clinic and while Dina isn’t an MBA student, this is another example of our MBA Program helping entrepreneurs with their business planning activities.
Dina’s company is “a social movement dedicated to encouraging and inspiring kindness whenever and wherever possible.” They’re improving the way people interact with each other by reminding them that they have a choice about how to “be” in the world. They’ve just developed some Merchandise Sales goals, a promise pledge and promotion goals.
Dina explains some of her recent success:
More than 600 individuals from around the world have already signed the Choose To Be Nice promise on our website. And students, teachers and principals at 13 schools have signed the Choose To Be Nice promise. We’ll be launching the 100K Promises Campaign in January, 2015.
We wish Dina and her team great success!
