Next Language of Business TV Episode coming this weekend!

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How can a company be successful when it doesn’t shock its customers? And if you’re a foreigner, how do you specialize in branding for your adopted country?

Consumer facing marketing, coming this weekend, on the next Language of Business, and featuring Wendy Carr, George O’Shea, Al Peckham and Carol Graffin.

Tune into the Language of Business!

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About Author

Greg Stoller is actively involved in building entrepreneurship and international business programs at Boston University in the Questrom School of Business. He teaches courses in entrepreneurship, global strategy and management and runs the Asian International Management Experience Program, and the Asian International Consulting Project.

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