TV Extra: Branding Strategy

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DIGGING DEEPER

This is the second entry in a feature entitled “Digging Deeper,” where we further explore topics with our guests. Please check out our Business Resources Directory page, too.

Wendy Carr, of Carr Marketing Strategy, in the video above, talks about the challenges of promoting professional services in a bargain-driven environment.

How do you leverage your problem solving abilities and consumer insights, to make products the best in their categories? George O’Shea has been hired as a consultant by world famous brands for well over a decade.

Here’s a YouTube video on the Ninja Kitchen Blender, which George described in his interview (by asseenontvchat)

A great article from Forbes, entitled: 6 Brand Strategies Most CMOs Fail To Execute

The Basics of Branding, from Entrepreneur.com

A great Blog entry from Hubspot, entitled: 7 Components That Comprise a Comprehensive Brand Strategy

Interesting web site, Branding Strategy Insider.

 

Want to learn more? George’s full length TV interview can be found here.

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About Author

Greg Stoller is actively involved in building entrepreneurship and international business programs at Boston University in the Questrom School of Business. He teaches courses in entrepreneurship, global strategy and management and runs the Asian International Management Experience Program, and the Asian International Consulting Project.

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