TV Extra: The 3P’s and relating your corporate conscience to clients

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TV Extra: The 3P’s and relating your corporate conscience to clients

Darby Hobbs is the CEO & Founder of Social-3, discusses the 3P’s (performance, personal choices and the principles of the firm you’re with), and the importance of an IIP (Individual Impact Plan), for a firm to connect its corporate conscience with clients.

Here are some great resources to consider:

What is your corporate conscience?: Having a corporate conscience is necessary not only to survive, but also to thrive in today’s competitive marketplace.

Can a corporation have a conscience?: The court challenges were brought by Hobby Lobby, a chain of craft stores owned by the Green family, and Conestoga Wood Specialties, a company that manufactures kitchen cabinets and is owned by the Hahn family.

Attorney General Attacks Google for “having no corporate conscience”: The Attorney General of Mississippi complained in a letter to Google that “In my ten years as Attorney General, I have dealt with a lot of large corporate wrongdoers. I must say that yours is the first I have encountered to have no corporate conscience for the safety of its customers, the viability of its fellow corporations or the negative economic impact on the nation which has allowed your company to flourish.”

Conscience of a Corporation: So here is Walmart, insisting that “our core basic belief of respect for the individual” is at odds with an Arkansas bill that would allow religious-based discrimination. And here is Marriott, slamming as “idiocy” similar measures in other states. And somewhere in there is the family-run pizzeria, asserting that Indiana’s new law allows them to deny wedding day pies to people whose choice of spouses they don’t approve of.

Companies With A Conscience Are 10 Times More Profitable: Even today, “conscious” and “capitalism” remain unlikely bedfellows. Both are freighted words that have come to stand for fundamentally different worldviews. Capitalism is associated with individualism, personal ambition, the accumulation of wealth and power, and an identity grounded in external accomplishment.

About Social-3:

Creating stakeholder value conversations to initiate and sustain Social Brand Engagement (SBE) to connect leading Environmental, Social, Governance (ESG) rated companies with the financial services industry and investors. Collaborating through a holistic lens to communicate the conscience of the financial services industry from investment choices to brand engagement.

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About Author

Greg Stoller is actively involved in building entrepreneurship and international business programs at Boston University in the Questrom School of Business. He teaches courses in entrepreneurship, global strategy and management and runs the Asian International Management Experience Program, and the Asian International Consulting Project.

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