Latest Op Ed: Learning from China’s Entrepreneurs
In theory, effective international brand management focuses on rapid expansion and reach. A premium is also placed on ensuring that the growth is consistent with the strategic and tactical goals set back home. But theory doesn’t get you to the finish line first. The reality is that successful international expansion requires adaptation.
Despite wanting a brand to be recognizable worldwide, chasing international strategic uniformity rarely works, due to cultural norms, economic climates and political pressures. Effective organizational planning is also a must have. If any of these is managed poorly with a one size fits all strategy, you might find yourself in last place playing catch-up, rather than being a market leader.
About Entrepreneur.com (from their web site):
Entrepreneurs are fearless leaders who take measured risks for immeasurable opportunities. They dare to dream; but more so, they dare to take action. In the continual effort to launch and then grow their businesses, they seek out information that assists them with every aspect of business management, from marketing to money, sales, human resources, and more. To find that information–they connect with Entrepreneur Media Inc.–through books, magazines, online and at events.
Reaching Business Owners Through Seminars, Expos and Conferences Year after year, small business owners turn to Entrepreneur as a trusted source for “how-to” information, practical resources and tools, and detailed instruction on how to effectively manage and grow their companies. For this very reason, events designed by Entrepreneur have drawn business owners to cities across the country to learn actionable strategies they can put to work. Based on Entrepreneur’s market expertise, these custom events simultaneously create meaningful learning experiences for all attendees and invaluable brand awareness for sponsors.
For 33 years, Entrepreneur has been the definitive guide to all the diverse challenges of business ownership. The magazine has quickly expanded along with the needs of its readers, equipping entrepreneurs with the critical information they require and demand to grow their businesses. Entrepreneurs have a community with the magazine–a place they can go to learn how to face business challenges head-on and persevere. Every issue of Entrepreneur is as inspirational as it is informational, covering what inspires entrepreneurs as well as what they need to know to succeed.
Published 12 times a year, the magazine is available by subscription and on newsstands in the United States and Canada.
Marking its 14-year anniversary in 2010, Entrepreneur.com has evolved into the most widely used website by entrepreneurs and leaders in business worldwide. As the leading small business website, Entrepreneur.com serves its visitors’ needs by creating the most satisfying experience with relevant content, logical information management and ease of access.
Entrepreneur Press specializes in quality paperbacks that focus on the entrepreneur in us all. We recognize that the entrepreneurial personality has evolved from a business style to a lifestyle and provide offerings in many areas. Whether starting and operating a business, seeking a career, leading people or companies or investing for the future, our titles help individuals learn and use entrepreneurial skills to achieve success both in business and in life.