This Sunday on WBIN: Branding for Success

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This Sunday on WBIN: Branding for Success

A picture’s worth a 1,000 words, except if it’s unrecognizable in business. We talk with entrepreneurs all over New England about branding for success: marketing, relaunches and continuously tweaking their companies for growth. Sunday (6/19) at 11 am on WBIN!

My guests will be John Gobron, Melanie Lowe, John Garabedian, Kemp – Goldberg Partners, and Globe Manufacturing.

John Gobron‘s expertise stems from 19 years of experience managing sales and marketing teams in healthcare in Europe and the US. Mr. Gobron currently serves as Vice President of Sales & Marketing, having joined Aventura from Symantec, where he led the company’s Americas Healthcare Vertical. Prior to that, Gobron led Microsoft’s Health Solutions business in England. Before that, he was the EMEA General Manager at Sentillion, a healthcare-specific identity and access management company.

Melanie Lowe cares deeply about design. And she knows from experience that great design can make a remarkable impact on the world. Following a successful agency career, Melanie founded M Space to pursue her goal of creating inspiring work that is both fresh and practical. Her specialty is crafting memorable brand identities that make an extraordinary difference. Melanie’s work has been honored in Communication Arts, Graphis, The Art Directors Club, Print Magazine, and The Type Directors Club. Last year, she was nominated as one of the top 50 innovators in the Boston area by BostInno.

John Garabedian is an American radio personality and disc jockey born on December 20, 1941 (age 74). He is best known as the host of Open House Party. He has been involved in Massachusetts radio and television stations for over fifty years. Garabedian currently lives in Southborough, Massachusetts, and owns two other homes in the New England vicinity.

Globe is the oldest, largest, and most trusted manufacturer of turnout gear in the world. For over 125 years, Globe has been providing high quality, customized gear that combines innovative design and construction methods, the skills of our experienced employees, the highest quality standards, and our state-of-the-art customized manufacturing equipment and processes. Kemp – Goldberg Partners / Industrium is their PR firm.

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About Author

Greg Stoller is actively involved in building entrepreneurship and international business programs at Boston University's Questrom School of Business. He teaches courses in entrepreneurship, global strategy and management and runs the Asian International Management Experience Program, and the Asian International Consulting Project.

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