This Sunday on WBIN: The Business of Sports
Athletes get the press and the big money, but business minds behind the scenes are instrumental to their financial success. How can you help your team win… off the field? We’ll talk naming rights, corporate sponsorships and strategic planning, and taking your sports dreams all the way to China. Airing Sunday (7/24) at 11 am on WBIN!
Professional athletes are fun to watch, and the best ones make millions. But who looks at the fine print in their contracts? Joe Rosen is the head of the baseball division of Orpheus Sportswhere he represents and advises professional baseball players.
Do those famous logos worn by athletes really convince you to buy their products? Jay Fee says yes. He’s a partner at he law firm of Nelson, Mullins, Riley & Scarborough, and Chair of the Sports Business Industry Group.
How do you merge sports-specific goals with overarching business objectives? After stints with Nike, Pepsi and J&J, Dave Mingey is now honing his skills with his own company, The GlideSlope.
Tom McCarthy is a local kid from the Roxbury housing projects, who worked his way up and got into Boston College. He developed an interest in sports and launched an event management company, Beijing International Group. Not in Boston, but in China.
This Sunday on WBIN: The Business of Sports
The Language of Business ® is an independently produced news magazine which mixes in-studio and on-locations interviews with entrepreneurs. To date, the Show has aired on over 90 public access stations in 24 US states. Recent topics are Branding for Success, the increasing popularity of the Made in the USA label, and Global Commerce with a Local Touch. Additionally, we discuss Decoding the Alphabet of Finance and the Business of Sports.
