Episode 15 WBIN-TV: International Communication


Episode 15 WBIN-TV: International Communication

Learning how to play nicely in the international sandbox. Translating Korean into Norwegian, and getting it right! Going from the Netherlands to New Hampshire and not getting lost in translation. Kiss, bow or shake hands? Getting the culture correct. International Communication. The full 30-minute episode is featured, with separate, and additional, segments on Wendy Pease, Lance Shaw, Kaarina Kvaavik and also Lucia Kash.

Wendy Pease is President and CEO of Rapport International, a full-service translation and interpretation company based in metro-west Boston, Massachusetts. Founded in 1987, she bought the business in 2004. The company offers foreign language translation and interpretation services in over 100 languages. Wendy is also an expert on diversity training and international marketing communications. 

Lance Shaw is Director of Product Marketing for CommVault. He is an innovative and creative senior technology professional with a strong product marketing, and also product management focus. He additionally has a technical background in enterprise software, cloud technologies, social media, and team collaboration accompanied by excellent customer engagement and team leadership skills.

Kaarina Kvaavik is the co-founder and owner of Language I/O. She has more than 20 years experience in the high-tech industry. Solid experience in managing Business Development, Marketing, Operations and Personnel at the regional and additionally corporate levels for private and publicly traded corporations for Domestic and International markets. 

Lucia Kash is Director of Business Development for Language I/O, and is additionally based in New Hampshire. She has many years of experience in consulting, localization, globalization and furthermore in international business. This experience is also fundamentally important when you’re supporting companies looking to expand their reach in a global market. 

Episode 15 WBIN-TV: International Communication

The Language of Business ® is an independently produced news magazine which mixes in-studio and also on-locations interviews with entrepreneurs. To date, the Show has aired on over 90 public access stations in 24 US states. Our recent topics are Branding for Success, the increasing popularity of the Made in the USA label, and also Global Commerce with a Local Touch. Furthermore, we discuss Decoding the Alphabet of Finance and additionally the Business of Sports.

We’re always looking to reach a wider audience. We furthermore want to address the challenges and questions that entrepreneurs face and provide insights that can help them grow their businesses. As a result, we give entrepreneurs a stronger voice, globally, nationally and also in their local communities. The Language of Business ® is a resource for entrepreneurs and others interested in local business growth. In conclusion, there is a lot of innovation in the area and this is most of all an opportunity to additionally highlight the great work that’s being done.

Full 30 minute episode (non commercial TV version):


About Author

Greg Stoller is actively involved in building entrepreneurship and international business programs at Boston University in the Questrom School of Business. He teaches courses in entrepreneurship, global strategy and management and runs the Asian International Management Experience Program, and the Asian International Consulting Project.

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