This Sunday on WBIN: Using a PR Firm


This Sunday on WBIN: Using a PR Firm

In the middle of a business crisis, what do you do, first? Should business schools treat students like their customers? How often do people forgive you when you tell the truth about a mistake? When something horrible happens, how do you fix it with social media? How to use PR firms. Airing Sunday (11/6) at 11 am and Saturday (11/12) at 12 noon on WBIN! This episode is sponsored by Choose to be Nice.

Janey Bishoff is a highly creative and visionary communications leader who is passionate about helping clients grow their companies through strategic communications programs. Her keen ability is to understand an organization’s needs and create marketing and communications solutions designed to meet those needs and impact the bottom line, delivering results.

Brent Carney has worked with various national and global companies, including Fortune 15 companies, international governments, top pharma and medical device manufacturers, educational institutions, and high-tech companies. He is an industry leader in practical social media solutions and has extensive experience in crisis communications.

Joe Blumenfeld is a world-class strategic communications professional, with two decades of experience putting his skills, talents, network, and expertise to work in the public relations and public affairs arenas in 39 countries. For the past 8 years, Joe has focused his passion on education – supporting communications and PR efforts for cutting-edge EdTech start-ups, as well as historic leaders in both higher ed and K-12.

John Houle founded JH Communications, and the agency was incorporated in 2004. The agency’s first large-scale account came in 2006 when it was hired to manage the Trusted Choice® campaign for the Independent Insurance Agents of Rhode Island (IIARI). For the past decade, he has directed a multi-faceted television and radio campaign with 36 different advertisements running in various rotations on broadcast television, radio and cable television.

This Sunday on WBIN: Using a PR Firm

The Language of Business ® is an independently produced news magazine which mixes in-studio and on-location interviews with entrepreneurs. To date, the Show has aired on over 90 public access stations in 24 US states. Recent topics are Branding for Success, the increasing popularity of the Made in the USA label, Small Businesses and Global Commerce with a Local Touch. Additionally, we discuss Decoding the Alphabet of Finance and the Business of Sports.


About Author

Greg Stoller is actively involved in building entrepreneurship and international business programs at Boston University in the Questrom School of Business. He teaches courses in entrepreneurship, global strategy and management and runs the Asian International Management Experience Program, and the Asian International Consulting Project.

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