In the middle of a business crisis, what do you do, first? Should business schools treat students like their customers? How often do people forgive you when you tell the truth about a mistake? When something horrible happens, how do you fix it with social media? How to use PR firms. This episode is sponsored by Choose to be Nice. The full 30-minute episode is featured, with separate, and additional, segments on Janey Bishoff, Brent Carney, Joe Blumenfeld, and John Houle.
Janey Bishoff is the CEO of Bishoff Communications, LLC. She is a highly creative and also a visionary communications leader who is passionate about helping clients grow their companies through strategic communications programs.
Brent Carney is the Carney Communications’ CEO. He has worked with various national and global companies, including Fortune 15 companies, international governments, top pharma and additionally medical device manufacturers, educational institutions, and high-tech companies.
Joe Blumenfeld is the Founder of EdTech180. He is a world-class strategic communications professional, with two decades of experience putting his skills, talents, network, and expertise to work in the public relations and also public affairs arenas in 39 countries.
John Houle founded JH Communications, and the agency was incorporated in 2004. For the past decade, he has directed a multi-faceted television and radio campaign with 36 different advertisements running in various rotations on broadcast television, radio and additionally cable television.
Episode 18 WBIN-TV: Using a PR Firm
The Language of Business ® is an independently produced news magazine which mixes in-studio and also on-location interviews with entrepreneurs. To date, the Show has aired on over 90 public access stations in 24 US states. Our recent topics are Branding for Success, the increasing popularity of the Made in the USA label, and also Global Commerce with a Local Touch. Furthermore, we discuss Decoding the Alphabet of Finance and additionally the Business of Sports.
We’re additionally always looking to reach a wider audience. We want to also address the challenges and questions that entrepreneurs face and provide insights that can help them grow their businesses. As a result, we give entrepreneurs a stronger voice, globally, nationally and also in their local communities. The Language of Business ® is a furthermore resource for entrepreneurs and others interested in local business growth. In conclusion, there is a lot of innovation in the area and this is most of all an opportunity to additionally highlight the great work that’s being done.
Full 30 minute episode additionally available (non commercial TV version):
Greg Stoller is actively involved in building entrepreneurship and international business programs at Boston University's Questrom School of Business. He teaches courses in entrepreneurship, global strategy and management and runs the Asian International Management Experience Program, and the Asian International Consulting Project.
