Globe-al fire fighting, family style!

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These garments save lives of not only the firefighters who wear them, but also those they rescue. But what does their brand stand for? We’re talking with entrepreneurs all over New England about logos, marketing, re-launching and tweaking their brands for growth.

Thanks to Globe in Pittsfield, NH for hosting us today, as we shot the third TV segment for our next episode. Their fire garment Turnout Gear is distributed across the US, using American labor and materials. It’s a family-owned business in its 4th generation and sports 127 years of rich history. They’ll be part of Episode #16 on the Language of Business and is a great story. We’re excited to see their continued success!

 

 

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About Author

Greg Stoller is actively involved in building entrepreneurship and international business programs at Boston University's Questrom School of Business. He teaches courses in entrepreneurship, global strategy and management and runs the Asian International Management Experience Program, and the Asian International Consulting Project.

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