How great is your business “gut instinct?” Today’s Language of Business guest began playing a new song in 1971 on his own that would eventually be a worldwide hit, and hasn’t stopped bucking trends since. Think you can keep up? Most recently he has been investing heavily in radio stations when others say the industry is in decline. Guess MTV’s first song “Video Killed the Radio Star” didn’t exactly prove right…
We finished up our filming today for Episode #16 on Logos, Marketing and Re-Branding in style on Cape Cod, and with an absolutely fascinating executive, John Garabedian.
John currently owns four radio stations on the Cape, Pixy 103, Frank 93.5, Y101 and Koffee 98.7, and is the host of the nationally broadcast show Open House Party.
Here’s his company’s web site, and check out this great article from Radio Survivor on the changing dynamics of the radio business. Click here for an Economist article on the value of brands.
We talk with entrepreneurs all over New England about logos, marketing, re-launches, and continuously tweaking their companies for growth. Making a logo truly worth a 1,000 words over the long term, on the next Language of Business… coming soon!
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- John’s 4 radio stations on Cape Cod.
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- Bumper stickers for his brands!
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- John right after our interview.
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- Some Cape Cod scenery.
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- A beautiful day to be on location in Hyannis.
