Rustic food but polished entertainment

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Thanks to husband and wife duo Jim and Kathy Cafarelli for sponsoring our latest case study on their company Rustic Kitchen and its Emmy-award winning series, The Cooking Show.  We completed the interviews today and will hope to begin writing the case shortly, aiming to teach it in the spring or over the summer.  The case will track their success and compare their path with that of the Food Network.

(Photos used with written permission by Rustic Kitchen).

 

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About Author

Greg Stoller is actively involved in building entrepreneurship and international business programs at Boston University's Questrom School of Business. He teaches courses in entrepreneurship, global strategy and management and runs the Asian International Management Experience Program, and the Asian International Consulting Project.

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