Case studies published in leading International Entrepreneurship Textbook
As originally blogged about, in part, in August of last year through this link, 3 of my case studies will be featured in the leading International Entrepreneurship textbook by Bob Hisrich.
1) Veconinter is a Venezuelan-based firm serving shipping lines as a billing and collection agent for containers and the case examines its international expansion choices throughout the world.
2) Mojitos is a multi level venue located in the heart of downtown. The Lounge Level features high ceilings, Brazilian oak floors, exposed brick and state of the art sound. The Club Level has a lush white on white decor, with white leather couches, and LED lighting accents.
3) Cross-border sponsorship looks at athlete sponsor contracts differ from one country to other.
A description of the book follows below.
Combining comprehensive coverage with a wide variety of real-life cases, International Entrepreneurship: Starting, Developing, and Managing a Global Venture gives entrepreneurs the tools they need to successfully launch international ventures in today’s hypercompetitive world. Bestselling author Dr. Robert D. Hisrich helps students and entrepreneurs develop global business plans, select international opportunities, and determine the best entry strategy. The text also covers practical considerations such as legal concerns, the global monetary systems, global marketing, and global human resource management for entrepreneurs. The Third Edition provides increased attention to culture and reflects recent changes in our increasingly globalized world. Readers will also be exposed to new cases featuring international activities of entrepreneurs and ventures throughout the world.
