This Sunday on WBIN: Consumer Facing Marketing

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This Sunday on WBIN: Consumer Facing Marketing

An idea PR firms & Focus Groups love. What about your customers? The last episode was all about the brand, and in this one, we consequently capture the attention and money of your customers! Airing Sunday (6/26) at 11 am on WBIN!

My guests will be Wendy Carr, George O’Shea, Al Peckham, and also Carol Graffin.

Wendy Carr Wendy Carr is a Principal at CARR Marketing Strategy, and the firm develops customized marketing solutions. Wendy finds every business is unique and therefore uses her personalized services to help clients reach business goals and objectives. In this regard, they understand their clients’ organizations, partnering with them to develop and execute strategic marketing programs. They work with small to medium sized businesses in the Greater Boston area, providing vital marketing services.

George O’Shea is an executive level Strategist with extensive corporate, consulting, agency and entrepreneurial experience, with general management skills at: The Mennen Company / Colgate Palmolive, Rubbermaid / Newell and Sunbeam-Oster / Jarden. He’ll discuss the marketing strategy for Euro-Pro.

Al Peckham is with LectraLock Incorporated, which is a woman-owned safety products company based in Gloucester Massachusetts. They specialize in offering premium-quality electrical safety products for home, lab, workplace and hospital settings, and furthermore manufacture products in the USA using impact resistant, LEXAN®. Additionally, LectraLock’s patented products come in a variety of styles and colors, backed up with a lifetime guarantee.

Carol Graffin is an international mobility specialist. Working on a freelance basis, she assists companies on a wide range of issues: international mobility, compensation packages, drafting of contracts. Especially relevant is outsourcing services for expatriate management. This additionally includes coordination of the logistical aspects of moving your employees abroad.

This Sunday on WBIN: Consumer Facing Marketing
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About Author

Greg Stoller is actively involved in building entrepreneurship and international business programs at Boston University's Questrom School of Business. He teaches courses in entrepreneurship, global strategy and management and runs the Asian International Management Experience Program, and the Asian International Consulting Project.

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