TV Filming: Starting biz from Scratch and Digital Marketing

We had 6 guests in our studios today, as we filmed for 2 episodes: Starting a Company from Scratch and Digital Marketing.

Starting From Scratch

Julia Campbell is the founder and CEO of her own branding firm, often specializing in supporting non-profits. Everyone is willing to give something away for free in order to get a sale, but does that strategy work long-term?

Cash Butler is the founder and CEO of Clarilegal, which is a vendor management system, and additionally used for litigation discovery services. We outsource everything these days but is it possible to do that with a lawsuit?

Jeannine O’Neil began JO Social Branding in 2013, but after 2 years in business felt her growth rate could be better. With one tweak to her marketing strategy she managed to quintuple her business in just 2 months. If at first we don’t succeed try, try again is what we live by, but does that apply in business?

Mike Scheffler is in the throes of launching Spaces to Go, also with a freshly minted MBA from BU’s Questrom School of Business. Are you frustrated your weekend league doesn’t have a consistent place to play?

Digital Marketing

Do you know what a Digital Marketing Stack is? Ask Anita Brearton, co-founder of CabinetM to find out more.

How do you find a digital needle in a marketing haystack, in this world of technology? Dan Sullivan can give you several different ways to be successful with Crowdly.com.

The Language of Business ® is an independently produced news magazine which mixes in-studio and on-locations interviews with entrepreneurs. To date, the Show has aired on over 90 public access stations in 24 US states. Recent topics are Branding for Success, the increasing popularity of the Made in the USA label, Small Businesses and Global Commerce with a Local Touch. Additionally, we discuss Decoding the Alphabet of Finance and the Business of Sports.