Language of Business Podcast: Business of Sports
Is like being a sports agent like Jerry McGuire? Naming rights at a sports venue. What does it really cost? What kind of results are sponsors at sports venues really looking for? Greg Stoller talks naming rights, corporate sponsorships and strategic planning, and taking your sports dreams all the way to China: Joe Rosen, Jay Fee, Dave Mingey, and Tom McCarthy.
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Many thanks to Executive Producer Don Kelley on his continued technical efforts.
