Language of Business Podcast: Using PR Firms

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Language of Business Podcast: Using PR Firms

In the middle of a business crisis, what do you do, first? Should business schools treat students like their customers? How often do people forgive you when you tell the truth about a mistake? When something horrible happens, how do you fix it with social media? How to use PR firms, featuring Janey Bishoff, Brent Carney, Joe Blumenfeld and John Houle.

Click on this link here to subscribe for Blubrry! Also check out our first few episodes, too!

Many thanks to Executive Producer Don Kelley on his continued technical efforts.

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About Author

Greg Stoller is actively involved in building entrepreneurship and international business programs at Boston University's Questrom School of Business. He teaches courses in entrepreneurship, global strategy and management and runs the Asian International Management Experience Program, and the Asian International Consulting Project.

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