Language of Business Podcast: Really Know Your Customer

Language of Business Podcast: Really Know Your Customer

You’re an entrepreneur working on the plan for your new business. Make sure you know as much as you can about your customer. Are you marketing in the right places? Do you change your plans on the fly…or trust your gut?

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Many thanks to Executive Producer Don Kelley on his continued technical efforts.

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By Gregory Stoller

Greg Stoller is actively involved in building entrepreneurship and international business programs at Boston University's Questrom School of Business. He teaches courses in entrepreneurship, global strategy and management and runs the Asian International Management Experience Program, and the Asian International Consulting Project.