Language of Business (Episode #5): How Non Social Media Technology Still Transforms Businesses
In this age of “i” and “e” everything how much does traditional old-fashioned marketing affect today’s business world? Vince Scafaria, CFA runs DotAlign, Inc., whose software automatically understands relationship networks of colleagues at a firm. Mark A. Leavitt is a board member with Union Square Hospitality Group and the managing director of Enlightened Hospitality Investments. He says some people still really crave having a physical wine list and a menu, while others prefer a QR code. BU neuroscience major Niva Haber has interest in taking biological processes that are occurring in your brain and modeling them in a computer… but is also quick to use email to connect with her former bosses. Finally, Oliver Pour dishes on one of the newest PR trends—Earned Media—and why it’s so important. Run time is 25 minutes and thanks to Randy Barth for video, Don Kelley for his audio production work, Susan James Leyva, Patrick Abouchalache, Jodi Luber and the Questrom School of Business, Boston University for its support. Of course, an equally huge thanks to our four guests! (The non-YouTube version is available here: https://mymedia.bu.edu/media/t/1_4sey5031)
