Episode 18: Made in America Forget outsourcing to China, India, wherever. The Made in America label is becoming more popular than ever. Shirts, suits, fashion and more, on this episode of the Language of Business! The full 30-minute TV episode is featured, with segments broken apart below featuring Bob Kidder, Melanie Berger, Ed Likovich and John Martynec. Closed… Continue reading Episode 18: Made in America
Author: Gregory Stoller
Greg Stoller is actively involved in building entrepreneurship and international business programs at Boston University's Questrom School of Business. He teaches courses in entrepreneurship, global strategy and management and runs the Asian International Management Experience Program, and the Asian International Consulting Project.
Episode 17: Consumer Facing Marketing
An idea PR firms & Focus Groups love. But, will your customers? Last episode was all about the brand and in this one, we’ll put it all together… capturing the attention and money of your customers! The full 30-minute episode is featured, with segments broken apart below featuring Wendy Carr, George O’Shea, Al Peckham and Carol… Continue reading Episode 17: Consumer Facing Marketing
TV Extra: Branding Strategy
DIGGING DEEPER This is the second entry in a feature entitled “Digging Deeper,” where we further explore topics with our guests. Please check out our Business Resources Directory page, too. Wendy Carr, of Carr Marketing Strategy, in the video above, talks about the challenges of promoting professional services in a bargain-driven environment. How do you leverage… Continue reading TV Extra: Branding Strategy
BC speaks Korean Cool
Listening to Euny Hong at BC. Author of great book Birth of Korean Cool. Part of Asian Spkr Series. Go Eagles!
2nd year BC MBAs creatively approach Business Planning
We had our 2nd set of Team Meetings for the Business Plan course today to review the status of each project, and our 17 teams are all being so incredibly creative. Many have begun using their own products and/or acquiring those from the competition, are traveling to factories to study manufacturing, and even going out of… Continue reading 2nd year BC MBAs creatively approach Business Planning
Episode 16: Branding for Success
A picture’s worth a 1,000 words, except if it’s unrecognizable in business. We talk with entrepreneurs all over New England about branding for success: marketing, relaunches and continuously tweaking their companies for growth. The full 30-minute episode is featured, with segments broken apart below featuring John Gobron, Melanie Lowe, John Garabedian, Kemp – Goldberg Partners, and Globe… Continue reading Episode 16: Branding for Success
Info Session: Thursday, 9/4, 6:00 pm on fall Entrepreneurship Programs
Welcome back BC grad students! Help entrepreneurs bring their ideas from concept to fruition. Assist a Texas-based VC evaluate prospective deals. Play the role of a VC as you negotiate Series A Term Sheets. … and earn 3 academic credits (or more) in the process! On Thursday, September 4th, from 6:00 – 6:50 pm, we’ll be… Continue reading Info Session: Thursday, 9/4, 6:00 pm on fall Entrepreneurship Programs
Episode 15: The Business of Sports
Athletes get the press and the big money, but business minds behind the scenes are instrumental to their financial success. How can you help your team win… off the field? We’ll talk naming rights, corporate sponsorships and strategic planning, and taking your sports dreams all the way to China. The full 30-minute episode is featured,… Continue reading Episode 15: The Business of Sports
Episode 14: Global Commerce with a Local Touch
Conventional wisdom says “think global but act local.” But with so much technological interconnectivity, is there really such a thing as a local market anymore? We’ll literally go all over the world examining these local markets, from Palestine to Singapore. The full 30-minute episode is featured, with segments broken apart below featuring Derek Wong, Marie Hladikova, Titus… Continue reading Episode 14: Global Commerce with a Local Touch
Language of Business TV show debuts tonight on Radio Entrepreneurs network
Tune in tonight at 8 pm EST to hear the show. The Radio Entrepreneurs link is here, and you can hear a 3-minute preview of tonight’s broadcast found below. Enjoy the long weekend and Happy 4th of July.