Episode 18: Made in America Forget outsourcing to China, India, wherever. The Made in America label is becoming more popular than ever. Shirts, suits, fashion and more, on this episode of the Language of Business! The full 30-minute TV episode is featured, with segments broken apart below featuring Bob Kidder, Melanie Berger, Ed Likovich and John Martynec. Closed… Continue reading Episode 18: Made in America
Category: Blog
Episode 17: Consumer Facing Marketing
An idea PR firms & Focus Groups love. But, will your customers? Last episode was all about the brand and in this one, we’ll put it all together… capturing the attention and money of your customers! The full 30-minute episode is featured, with segments broken apart below featuring Wendy Carr, George O’Shea, Al Peckham and Carol… Continue reading Episode 17: Consumer Facing Marketing
BC speaks Korean Cool
Listening to Euny Hong at BC. Author of great book Birth of Korean Cool. Part of Asian Spkr Series. Go Eagles!
2nd year BC MBAs creatively approach Business Planning
We had our 2nd set of Team Meetings for the Business Plan course today to review the status of each project, and our 17 teams are all being so incredibly creative. Many have begun using their own products and/or acquiring those from the competition, are traveling to factories to study manufacturing, and even going out of… Continue reading 2nd year BC MBAs creatively approach Business Planning
Italian Ways Review
Tim Parks’ Italian Ways is an entertaining and unique depiction of contemporary Italy, which embodies a modern-day Italian interpretation of John Steinbeck’s classic Travels With Charley. Throughout a series of personal vignettes, Parks details his countless journeys on Italy’s trains over the course of several years, starting from Milan in the north and finishing in… Continue reading Italian Ways Review
Info Session: Thursday, 9/4, 6:00 pm on fall Entrepreneurship Programs
Welcome back BC grad students! Help entrepreneurs bring their ideas from concept to fruition. Assist a Texas-based VC evaluate prospective deals. Play the role of a VC as you negotiate Series A Term Sheets. … and earn 3 academic credits (or more) in the process! On Thursday, September 4th, from 6:00 – 6:50 pm, we’ll be… Continue reading Info Session: Thursday, 9/4, 6:00 pm on fall Entrepreneurship Programs
Language of Business TV show debuts tonight on Radio Entrepreneurs network
Tune in tonight at 8 pm EST to hear the show. The Radio Entrepreneurs link is here, and you can hear a 3-minute preview of tonight’s broadcast found below. Enjoy the long weekend and Happy 4th of July.
BC ROK’s the DMZ
Many thanks to the US Army, Air Force, Navy, UNCMAC (United Nations Command Military Armistice Commission) and the ROK (Republic of Korea) for their gracious hosting of our team at the DMZ. Perhaps the most gratifying part of the day, however, was eating with the soldiers in the Mess Hall. Larry and I paid for… Continue reading BC ROK’s the DMZ
Largest Alumni Event ever held on IME tonight in Seoul
Many thanks to our small army of people on the ground in Seoul– and there’s *no* exaggeration here– who pulled off the largest alumni event gathering in my long history of leading these trips. Including our trip participants, over 70 people attended, including current students. The group was also a nice cross section of BC’s… Continue reading Largest Alumni Event ever held on IME tonight in Seoul
Exciting 1st day in Ho Chi Minh
Everyone slept in this morning and then a subset of the group met for lunch. We ended up playing “human frogger” crossing the streets (check out the 10 second video to see if you could find a long enough break to cross) and eventually just settled on cold tea. P&G hosted us in the afternoon,… Continue reading Exciting 1st day in Ho Chi Minh