A picture’s worth a 1,000 words, except if it’s unrecognizable in business. We talk with entrepreneurs all over New England about branding for success: marketing, relaunches and continuously tweaking their companies for growth. The full 30-minute episode is featured, with segments broken apart below featuring John Gobron, Melanie Lowe, John Garabedian, Kemp – Goldberg Partners, and Globe… Continue reading Episode 16: Branding for Success
Category: Media
Episode 15: The Business of Sports
Athletes get the press and the big money, but business minds behind the scenes are instrumental to their financial success. How can you help your team win… off the field? We’ll talk naming rights, corporate sponsorships and strategic planning, and taking your sports dreams all the way to China. The full 30-minute episode is featured,… Continue reading Episode 15: The Business of Sports
Episode 14: Global Commerce with a Local Touch
Conventional wisdom says “think global but act local.” But with so much technological interconnectivity, is there really such a thing as a local market anymore? We’ll literally go all over the world examining these local markets, from Palestine to Singapore. The full 30-minute episode is featured, with segments broken apart below featuring Derek Wong, Marie Hladikova, Titus… Continue reading Episode 14: Global Commerce with a Local Touch
Episode 13: Bold Business Moves
When is it time to move on from what you’re doing…and go for the gold? Episode #13 of the Language of Business is now on-the-air! The full 30-minute episode is below, featuring Mike Dreitzer, Bonnie Fendrock, Chuck Stravin and Andrew Wiener. Click on their names below for the individual interview segments. You can also view… Continue reading Episode 13: Bold Business Moves
Kicking the academic tires, Asian style: Radio Entrepreneurs
Many thanks to Radio Entrepreneurs for including the IME Asia program on their broadcast. The interview link is below.
Episode 12: Effective Business Communication
Say what you mean, or mean what you say? Subtle mistakes in meaning can derail a deal. Episode #12 (Business Communications) is now on-the-air. The full 30-minute episode is below, featuring Melanie Calzetti-Spahr, Bill Kenney, Brenda Bence and Marjorie Whittaker. For the non YouTube version of the episode, see below: Continuous business improvement for start-ups,… Continue reading Episode 12: Effective Business Communication