Capturing the attention and money of your customers

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Last episode it was all about the logo and the brand. Now, we’re putting all of the marketing tools together, capturing the attention and money of your customers.

Wendy Carr was in our studios discussing the PR strategy and community outreach for one of her clients, Chestnut Dental, and the co-founder and manager of LectraLock, Al Peckham, joined us with his team to discuss consumer facing marketing for his residential and commercial customers.

Wendy Carr is a Principal at CARR Marketing Strategy.  The firm specializes in the development of customized marketing solutions. Every business is unique and requires personalized services to help it reach its business goals and objectives.  Here’s her LinkedIn profile.

Based in Gloucester Massachusetts, LectraLock is a woman-owned safety products company. They have specialized in offering premium-quality electrical safety products for home, lab, workplace and hospital settings.

An idea PR firms & Focus Groups love. But, will your customers? Consumer facing marketing on the next Language of Business. Airing in mid-October.

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About Author

Greg Stoller is actively involved in building entrepreneurship and international business programs at Boston University's Questrom School of Business. He teaches courses in entrepreneurship, global strategy and management and runs the Asian International Management Experience Program, and the Asian International Consulting Project.

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