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Boston Business Journal: Does your Elevator Pitch Really Floor the Audience?

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Thank you to the Boston Business Journal for publishing my latest Op Ed piece.  Some Elevator Pitches pull on the audience’s heartstrings, others appeal to their wallets regarding ROE potential and nearly each one tries to impress with their energetic delivery. Despite their intensity and creativity, however, many 5-minute Elevator Pitches unknowingly fail to floor more than a few people listening. The published version is on the BBJ link and here’s the full text version in PDF format.

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About Author

Greg Stoller is actively involved in building entrepreneurship and international business programs at Boston University's Questrom School of Business. He teaches courses in entrepreneurship, global strategy and management and runs the Asian International Management Experience Program, and the Asian International Consulting Project.

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