Guest post: Because business IS another language…
We’re hearing from a special guest today with a book that can enlighten all of us. She is treating the language of business as though it is a foreign language.
Carol Heiberger’s Business IS Another Language is based on her extensive research in the fields of linguistics, language acquisition, and neuroscience to understand how adults learn the language of their workplace. It’s not just insight for the ESL crowd, but also for executives and native English speakers who are trying to learn the language and lingo of their new employer or workspace.
The single most important concept is Discourse Community— as she clearly explains in this 4-minute video. It’s wayyyyy more than workplace jargon; it’s the verbal shorthand of a group or team trying to get something done.
She identifies the one word that is in all of the world’s languages! Huh?
We’re all invited to download the free 5,000-word e-book. There is a 500-word summary at the Association of Talent Development’s website.
She’s also prepared ExecuSpeak Dictionary® books and apps that make it easier to understand and use business English. Check out her Twitter feed or Facebook page for samples of clear definitions of commonly used terms.
Carol Heiberger believes that glossaries and lexicons need to be re-recognized as valuable tools. Carol has parlayed her Wharton MBA and experience in technical industries into books, e-books, and apps to support the knowledge transfer and language learning needs of executives and business people.
Carol is the author of the original ExecuSpeak Dictionary. That book served as both the model for the company’s product and service offerings and the inspiration for the research that is in Business IS Another Language, the e-book that she is sharing with us. See all the products at www.execuspeakdictionary.com/products. Contact her directly carol@execuspeakdictionary.com for customization services.
