Breaking down Netflix’s big reveal: The birth of a global internet TV network

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Breaking down Netflix’s big reveal: The birth of a global internet TV network

Many thanks to Streamdaily.tv for including my commentary on a terrific article they published on Netflix’s expansion, which also covers China.

Full article is here and here’s a snippet below. All images are copyrighted to Streamdaily.tv.

LAS VEGAS – Sure, there are driverless cars, bendable TV screens and literally thousands of the coolest gadgets and tech innovations to catch consumers’ eyes at the Consumer Electronics Show in Las Vegas. But, Netflix had no trouble standing out from the crowd with CEO Reed Hastings’ big reveal in the closing minutes of his keynote speech Jan. 6 that the SVOD has added another 130 countries to its global streaming empire.

From Azerbaijan to Saudi Arabia (with some critical markets in between, including India, South Korea and Russia), Netflix is now live, with subscribers able to tap into a growing catalog of television series and feature films, including in-demand originals such as Orange is the New Black, House of Cards, and new hits like Marvel’s Jessica Jones and Narcos.

While not entirely unexpected (Netflix had been rumored these past few weeks to announce a pending expansion into India and Russia), few had anticipated the global scope of the company’s expansion just six days into a new year.

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About Author

Greg Stoller is actively involved in building entrepreneurship and international business programs at Boston University's Questrom School of Business. He teaches courses in entrepreneurship, global strategy and management and runs the Asian International Management Experience Program, and the Asian International Consulting Project.

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