Latest Op Ed: How Do You Measure Success in International Business?: Effective Communication
Many thanks to Language I/O for running my latest Op Ed entitled: How Do You Measure Success in International Business?: Effective Communication. An abstract is below and full text available on this link.
With the increase in globalization and China’s move to effectively integrate their Belt and Road Initiative, consistent, international communication will become more important than ever. However, despite advances in technology, there will still be no substitute for effective, face-to-face meetings.
I have been fortunate to be running an international consulting MBA program that partners with a boutique strategy-consulting firm that’s based in China, for over 15 years. Every summer we receive new project specifications and our graduate students from across Boston University complete six months of analytical work around them. This includes sending interim reports to the consulting firm, vetting them with their clients and then presenting our final recommendations in Beijing, at the beginning of each calendar year.
This week, as a new planning experiment for the 2018 class, the consulting firm sent one of its senior representatives to Boston. Not only did this executive attend my class to meet with all of the students, but the graduate students also found time in their respective, busy schedules to set up follow-up meetings with her. Together, everyone further discussed projects hypotheses, research strategies and began formulating strategic conclusions.
