Language of Business Podcast: Marketing Mistakes. Umm… Let’s fix that.

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When your brilliant marketing campaign isn’t working…you sit down and say, “Umm, let’s fix that.” The Language of Business looks at re-branding CSN Stores into Wayfair, fixing the ZipCar logo, the air freshener nobody wanted to buy,

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Many thanks to Executive Producer Don Kelley on his continued technical efforts.

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About Author

Greg Stoller is actively involved in building entrepreneurship and international business programs at Boston University's Questrom School of Business. He teaches courses in entrepreneurship, global strategy and management and runs the Asian International Management Experience Program, and the Asian International Consulting Project.

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