Language of Business (Episode #8): Online Marketing Secrets
You founded and built up a company, and it’s going great. What do you do then? Check out our latest Language of Business (TM/R) episode! Chris Savage started his current business with his best friend, figuring that at most they would be alive for six months. Fast forward to the present day and five years prior they turned down a significant offer to sell, shook everything up and haven’t looked back since, with video platform Wistia. Jason Boyce, along with his brothers, had a huge exit as an Amazon seller and now has started his own agency (Avenue7Media) advising future entrepreneurs. What does it really take to get to the top Amazon page for your product category? Everyone wants to have a YouTube channel with a huge amount of followers and instantly become famous… and rich. But is it that easy? Jen Seregos of Athena Digital pushes back hard on that question. Finally, is being a successful social media influencer a full-time job or a part-time passion? Nikki H. Huang discusses both sides of the argument. Run time is 25 minutes and thanks to Randy Barth for video, Don Kelley for his audio production work, Susan James Leyva, Patrick Abouchalache, Jodi Luber, and the Questrom School of Business, Boston University for its support. Of course, an equally huge thanks to our four guests!
00:00 Introduction
00:04 Chris Savage
08:23 Jason Boyce
15:19 Jen Seregos
21:08 Nikki Huang
24:56 Credits
