Author: Gregory Stoller

Language of Business Podcast: Decoding the Alphabet of Finance Need $’s for a new business? You might need to buy a dictionary, first, too. VC, PE, IPO, NPV, IRR, ROE, EBIT, Hedge, Bank. Speaking the real language of business, as we decode the alphabet of finance: Chris Hennessey, Steve Segal, Larry Gennari, and Barry Sloane.… Continue reading Language of Business Podcast: Decoding the Alphabet of Finance

Language of Business Podcast: Consumer Facing Marketing An idea PR firms & Focus Groups love. But, will your customers? Last episode was all about the brand and in this one, we’ll put it all together… capturing the attention and money of your customers!: Wendy Carr, George O’Shea, Al Peckham, and Carol Graffin. Click on this… Continue reading Language of Business Podcast: Consumer Facing Marketing

Language of Business Podcast: Branding for Success A picture’s worth a 1,000 words, except if it’s unrecognizable in business. We talk with entrepreneurs all over New England about branding for success: marketing, relaunches and continuously tweaking their companies for growth: Melanie Lowe, John Garabedian, John Gobron, and Rob Freese. Click on this link here to subscribe for Blubrry!… Continue reading Language of Business Podcast: Branding for Success

Language of Business Podcast: Business of Sports Is like being a sports agent like Jerry McGuire? Naming rights at a sports venue. What does it really cost? What kind of results are sponsors at sports venues really looking for? Greg Stoller talks naming rights, corporate sponsorships and strategic planning, and taking your sports dreams all… Continue reading Language of Business Podcast: Business of Sports

Language of Business Podcast: Global Commerce with a Local Touch Conventional wisdom says “think global but act local.” But with so much technological interconnectivity, is there really such a thing as a local market anymore? We’ll literally go all over the world examining these local markets, from Palestine and further to Singapore. Greg Stoller talks… Continue reading Language of Business Podcast: Global Commerce with a Local Touch

Language of Business Podcast: Bold Business Moves There are no guarantees in business. You have to get the right people on the bus, and sitting in the right seat. You have to know when to get off the bus. You have to know how to research and market your product and recognize when it’s not… Continue reading Language of Business Podcast: Bold Business Moves

Language of Business Podcast: Networking Network, network, network. Everyone will tell you, when you’re starting a business, you absolutely have to network. Greg Stoller talks with three networkers with different expertise: Juliette Mayers, CEO of Inspiration Zone; Steve Snyder of Gesmer Updegrove, LLP: Diane Darling, one of the original networkers featured in the Wall Street Journal;… Continue reading Language of Business Podcast: Networking

Language of Business Podcast Episode 8: Investing and Cash Flow Cliché or not, he—or she—who has the money…usually gets to make the rules. Except…when things don’t go as planned. Venture Capital, Private Equity, Bank Loans, Credit Card Bootstrapping…as you acquire funding for your business, your obligations go up faster than your cash flow. If you… Continue reading Language of Business Podcast Episode 8: Investing and Cash Flow