Filming for nationwide Entrepreneurship project

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Filming for nationwide Entrepreneurship project

Many thanks to Teletime Video Productions for including me in their filming today on entrepreneurship. They’re doing a nationwide TV project aimed at entrepreneurs and schools. They asked me to introduce 3 different chapters on Idea Generation, Business Planning, and Funding. Friend, and academic colleague, Beth Goldstein (in that order!) gave me the introduction to Teletime and is also a presenter. We filmed today at Boston University, including some great background footage. Yavilah McCoy, CEO of Dimensions Educational Consulting, was also being filmed today. Background on Teletime is below.

Teletime Video Productions’ Background
Who

We are a comprehensive video production company that has produced every type of video communication imaginable.

In the Beginning

It began in 1976, when Nan and Harold were dating in college. Harold was attending his television lecture and his professor announced, “Probably none of you will have a career in this field. Most of you will be found selling cars in used car lots.” That motivational speech was all Harold needed to map out a plan for the future with Nan. Tapping into his sales and retail savvy, he convinced his school’s video department to lend him their black-and-white video equipment and he proceeded to pound the pavement. A few retailers took notice of the state-of-the-art technology, and agreed to participate in the service he and Nan proposed: employing video window displays as a marketing technique to entice a passerby to enter their shops. The idea of video was so new at the time (pre-VHS) that Nan and Harold had to lend video equipment to play the video to those that used their service.

Growth

We began working with small retailers, then evolved to meet the demands of some the most respected companies in the world – eventually ranking on Inc. Magazine’s 500 list. We have produced thousands of videos over the years. Aside from creating a multitude of videos to satisfy the aspirations of all departments within companies, we also developed an array of video published products and co-ventures with Inc. Magazine, Black Enterprise, The Hearst Corporation, Clairol and Ad Age. Current distribution includes the Young Entrepreneurs Series, Inc. Magazine’s Complete Series on Starting and Growing a Business and Salon Success, an educational video series designed to help salon owners grow their businesses.

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About Author

Greg Stoller is actively involved in building entrepreneurship and international business programs at Boston University's Questrom School of Business. He teaches courses in entrepreneurship, global strategy and management and runs the Asian International Management Experience Program, and the Asian International Consulting Project.

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